This Is Head
This Is Head is the story about a band that survived a musical crisis and was born again.
In 2010 they released their debut album called ”0001”, after receiving attention for their first two EP releases
After universal critical acclaim, winning a prize for Best Pop at The Swedish P3 Gold Awards 2011 and Best Live Act at the Swedish Manifest Award 2012, handshakes, pats on the back, hugs and kisses, the quartet found themselves once again at their studio in an isolated industrial building. Behind them were all the summer festivals, club tours and secret gigs in basements and greenhouses, but now the party was over and after the party you have to tidy up and build something new.
They describe the start as a struggle. Everything they wrote was bad. Sounded like rubbish. Nothing was worthy of being a follow-up. While they were stubbornly ploughing on with their music, they started gravitating towards the ping pong table in the studio and playing ping pong. Match after match, day after day, they played on, until one of the members went through a separation and got emotionally unmanageable when he lost. The joy of the game vanished and out of the ashes was born what would become album number two.
“The Album ID” brought together This Is Head and producer Kalle Gustafsson-Jerneholm (of The Soundtrack of Our Lives), and the group members began racing back and forth between their studio and Svenska Grammofon Studion in Gothenburg. Their previous despair gave way to constructive work and creative recording nights where ideas could be tried out and sewn together.
This Is Head were back to life again.
The group talk about the solid friendships and mutual respect for each other that helped them build this album. About how Björn realized how beautifully he sang and how the others allowed him to sing as much as he wanted. About how each member is ultimately responsible for his own instrument and is therefore encouraged to experiment according to his own fancy. A song which has begun to take shape and find its place, is quickly changed again because a hasty night-time bike ride to Kirseberg, has provided new ideas that alter everything. In this way, the songs have been left simmering right up to the very end, with nobody really knowing what the final result would be. But now everything's finished - signed, sealed and delivered.
Their music is immense, warm and intricate. Chanting choruses, high-pitched choirs, violins and strong emotional expression are blended with the sound of crickets, cowbells and gentle, rolling waves of synth. Every second has its own sound, and you just want to hear everything again.
With “The Album ID”, This Is Head seem to have created a record touched by a magical glow, but built on damned hard graft.